Proven remedy for mobile platform/device fragmentation - Airplay SDK
- Date
- September 2 (Thu) 11:20 - 12:20
- Format
- Session (60min.)
Expected Skill | Anyone interested in application development and deployment for smartphones including iPhone and Android |
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Ideas Take Away | The participants will learn how Airplay SDK empowers developers to produce and deploy native applications, targeting various mobile platforms, and monetising from a half-billion devices world-wide |
With the advent of iPhone, Japan has finally started steering away from the 'Galapagos' state and is about to embrace open and global standards in mobile space. However, from the vantage point of application developers, long-plaguing platform/device fragmentation problem still persists. Monetising from mobile apps are never easy. Until recently, a few global publishers leveraged their scale to run labour-intensive manual porting houses to build mobile applications for different devices, however this is no longer a valid option even for them with the scale. In this session, the uninitiated will learn how developers ranging from global publishers to indie developers are efficiently creating premium contents and monetising globally using Airplay SDK, with demonstration of application build, debug and deployment to various devices.
* The session contents are based on the information provided by the speakers.
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Yasushi Nakamura
VP Business Development
Ideaworks Labs
He is a game technology veteran since the dawn of game tools and middleware at the time of PS2 launch. Prior to joining Ideaworks, he also gained experience working directly with 'users' of the game technologies through managing various cross studio initiatives for collaboratively developing next-gen technologies at a global game publisher. The resultant technologies have been successfully used in many of AAA franchises. He joined Ideaworks two and a half years ago, attracted by the company's advanced mobile technology which defeats the plaguing fragmentation issues and brings healthy content eco-system for mobile content development. Today you can have technologies which were only possible on the latest game consoles 10 years ago, running on your smartphones. The time is ripe for middleware for smartphone app development.
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